Pearson Cool on 2011 Outlook in K-12 Adoptions

November 2010
Educational Marketer;11/ 8/2010, Vol. 41 Issue 22, p3
Trade Publication
The article presents an outlook of K-12 adoptions for 2011 by Pearson Education Inc. in the U.S. It states that the company plans for the school funding to remain under pressure and a less total new adoption opportunity than in 2010. It notes that the company predicts that the 2010 adoption market would range from 800 million dollars to 820 million dollars.


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