TITLE

McGraw-Hill Expects Mid-Single-Digit K-12 Increase in 2010

PUB. DATE
November 2010
SOURCE
Educational Marketer;11/ 8/2010, Vol. 41 Issue 22, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that New York-based McGraw-Hill Education expects to take about 30% of the K-12 new textbook adoption market in 2010, succeeding the performance and improvement of the publisher in 2009. It mentions the company's increased spending in which chairman and president Harold McGraw III considers as the main reason that they expect the elementary-high school textbook market to grow 4% to 6% in 2010. McGraw indicates that adoptions are driving industry revenue growth.
ACCESSION #
58738868

 

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