Weekly Reader Revenue Slides in First Half of 2010

August 2010
Educational Marketer;8/16/2010, Vol. 41 Issue 16, p8
Trade Publication
The article discusses the decline of revenue at New York-based classroom magazine publisher Weekly Reader Corp. by 22.8% to 6.1 million dollars in the second quarter of 2010. The challenging financial climate that adversely impacted school spending as well as the elimination of unprofitable catalog have contributed to the decline of the company's revenue. The move of the company to boost its investment in digital functionality is mentioned.


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