TITLE

Scholastic Looks to Hold Onto Gains in Coming Year

PUB. DATE
August 2010
SOURCE
Educational Marketer;8/16/2010, Vol. 41 Issue 16, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the strategic move of New York-based publisher Scholastic Inc. to focus on revenue gains earned in 2009, generally on sales growth and expansion of digital intervention programs. The firm will continue to invest in reading and math products such as enhancements to its flagship Read 180 and its prequel System 44 as well as professional development services in fiscal 2011. It notes that Scholastic is expecting success from the Texas adoption of early childhood programs.
ACCESSION #
58738821

 

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