Nebraska Book Co. Sees Benefits to Textbook Rental Programs

July 2010
Educational Marketer;7/ 5/2010, Vol. 41 Issue 14, p3
Trade Publication
The article discusses the plan of used-textbook wholesaler and college bookstore operator Nebraska Book Co. (NBC) to expand its textbook rental business in the U.S. It notes that NBC provided textbook rental programs in nearly 100 off-campus stores and gained 6 million dollars in revenue. NBC president and chief operating officer Barry Major highlights the interest of students in the lower upfront costs of renting textbooks in the country.


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