TITLE

Nebraska Book Co. Sees Benefits to Textbook Rental Programs

PUB. DATE
July 2010
SOURCE
Educational Marketer;7/ 5/2010, Vol. 41 Issue 14, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the plan of used-textbook wholesaler and college bookstore operator Nebraska Book Co. (NBC) to expand its textbook rental business in the U.S. It notes that NBC provided textbook rental programs in nearly 100 off-campus stores and gained 6 million dollars in revenue. NBC president and chief operating officer Barry Major highlights the interest of students in the lower upfront costs of renting textbooks in the country.
ACCESSION #
58738800

 

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