Commanding Demand for HMH in Texas Adoption

July 2010
Educational Marketer;7/ 5/2010, Vol. 41 Issue 14, p1
Trade Publication
The article offers information on the Texas reading adoption, revealing an estimated 46.4% share of K-12 orders held by Boston-based Houghton Mifflin Harcourt Publishing Co. Houghton Mifflin Harcourt has gained leadership positions in all elementary, middle, and high school segments on estimated total order worth 188.8 million dollars. Several competitors of Houghton Mifflin Harcourt are presented including McGraw-Hill Publishing Co. Inc., Pearson, and Hampton-Brown.


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