College Sales Climb; One View on Digital Growth

April 2010
Educational Marketer;4/26/2010, Vol. 41 Issue 9, p5
Trade Publication
The article reports on the increased sales of textbooks in the college market across the U.S. from 2008-2009. A report from the Association of American Publishers revealed that in February 2010, net sales of college textbooks climbed by 262.9, gaining 42 million dollars from February 2009. It further revealed a 15.9 percent increase in the first two months of 2010, gaining 426.4 million dollars.


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