TITLE

Princeton Review Uses Penn Foster to Drive Growth

PUB. DATE
April 2010
SOURCE
Educational Marketer;4/26/2010, Vol. 41 Issue 9, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the acquisition of educational publisher Princeton Review Inc. to Penn Foster Educational Group, a provider of online career and vocational programs, which claimed it would drive the company's growth. It notes that the move of Princeton will be opening a new channel of growth for getting college-bound students through scholastic assessment tests (SATs). Michael Perik, the company's chief executive officer considers the acquisition as the real engine of growth initiative.
ACCESSION #
58738757

 

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