TITLE

Publishers Find Appeal in Advanced Placement Courses

PUB. DATE
April 2010
SOURCE
Educational Marketer;4/12/2010, Vol. 41 Issue 8, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the increasing popularity of Advanced placement (AP) courses which prompt educational publishers to increase the production of AP segment in the U.S. According to the Association of American Publishers, the total sales figures of materials sold for AP courses amounted to 2 million U.S. dollars in January 2011. It also mentions that publishers view a strong market for AP programs since AP exams are mandatory for students who are planning to attend college.
ACCESSION #
58738751

 

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