Campus Bookstores Need to Re-Focus On Students

March 2010
Educational Marketer;3/29/2010, Vol. 41 Issue 7, p3
Trade Publication
The article focuses on the need for college bookstores to consider the important role of college students in the U.S. as emphasized by Lois Huff, senior vice president of Retail Forward. The National Association of College Stores (NACS) Foundation spent 300,000 dollars and partnered with Huff and Retail Forward to research and promulgate the college store of 2015. Recommendations for dealing with curriculum materials are discussed including electronic commerce and electronic marketing.


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