NACS Stresses Need for Stores to Transition to Digital

March 2010
Educational Marketer;3/29/2010, Vol. 41 Issue 7, p1
Trade Publication
The article discusses the need for college bookstores to adopt digital strategy as stressed by Mark Nelson, digital content strategist for the National Association of College Stores (NACS) in Ohio. The collaborative initiative of NACS Media Solutions LLC and the Independent College Bookstore Association aims to develop and launch a digital content platform for delivery of electronic textbooks. The initiative puts college bookstores at the core of the drive to move materials to digital format.


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