TITLE

Macmillan Pushes Custom Textbooks Boundaries

PUB. DATE
March 2010
SOURCE
Educational Marketer;3/15/2010, Vol. 41 Issue 6, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the move of New York City-based Macmillan Publishing Co. to expand its sales and marketing in higher education publishing. It notes that the company has launched its new subsidiary, DynamicBooks, a platform for delivering and customizing digital textbooks. Remarks from Macmillan president Brian Napack on the services offered by DynamicBooks to publishers are also presented.
ACCESSION #
58738732

 

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