TITLE

College Sales Climb 12.9% in 2009

PUB. DATE
March 2010
SOURCE
Educational Marketer;3/ 1/2010, Vol. 41 Issue 5, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the findings of the monthly sales report conducted by the Association of American Publishers. It notes that the 2009 net sales of college textbooks have increased 12.9% to 4.2 billion dollars over 2008 as driven by enrollment growth in community colleges and career colleges. Remarks from Cengage Learning Inc. president Ron Dunn stressing the robust condition of the academic market are also presented.
ACCESSION #
58738728

 

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