In Difficult Times, Core Marketing Strategies Are Key to Success

February 2009
Educational Marketer;2/ 2/2009, Vol. 40 Issue 3, p1
Trade Publication
The article presents marketing strategies for school marketers of K-12 supplemental instructional materials and classroom supplies. According to School Market Research Institute president Bob Stimolo, marketers should know and understand enrollment trends, geographic demographics, and spending capacities of their target schools. It adds that distributing school product catalogs to these schools, particularly from January to March, helps in their purchase decisions for the coming school year.


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