Economy to Keep Market Challenging for Publishers

February 2009
Educational Marketer;2/ 2/2009, Vol. 40 Issue 3, p1
Trade Publication
The article provides an outlook for educational publishers in the U.S. for 2009. It notes that educational publishing in higher education, a stable publishing market, is challenging due to state appropriations. It also discusses the emergence of distribution models of publications including textbook rental program of the Eastern Illinois University, discount online rental service, and e-book rental programs. The effect of the 2009 economic stimulus package on the industry is also explored.


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