TITLE

Gaining Footholds in China

PUB. DATE
January 2009
SOURCE
Educational Marketer;1/5/2009, Vol. 40 Issue 1, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on various initiatives of foreign publishers in China such as the acquisition of two English-language schools in the country by Pearson Education Inc., the search of John Wiley & Sons Inc. on market opportunities for its WileyPlus which is a higher education learning management system, and the collaboration of Educational Testing Service and Nokia Finland in launching an English-language courses for Chinese Nokia mobile users.
ACCESSION #
58737525

 

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