Pearson Buy Exemplifies Int'l. Growth Strategy

January 2009
Educational Marketer;1/5/2009, Vol. 40 Issue 1, p1
Trade Publication
The article focuses on the advancement of the international education strategy of Pearson PLC due to its acquisition of Fronter Corp. It states that the acquisition was made after the company purchased the teaching platform provider eCollege.com for 477 million dollars in July 2007. It mentions that Fronter's acquisition is part of the global educational strategy of Pearson.


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