TITLE

Pearson Buy Exemplifies Int'l. Growth Strategy

PUB. DATE
January 2009
SOURCE
Educational Marketer;1/5/2009, Vol. 40 Issue 1, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the advancement of the international education strategy of Pearson PLC due to its acquisition of Fronter Corp. It states that the acquisition was made after the company purchased the teaching platform provider eCollege.com for 477 million dollars in July 2007. It mentions that Fronter's acquisition is part of the global educational strategy of Pearson.
ACCESSION #
58737520

 

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