Steve Smith's Eye on Digital Media, December 2010 Boxscores: "SPIN," "POPSCI," "Us WEEKLY" HELPED OFFSET THE LIMITED HOLIDAY CHEER

February 2011
Media Industry Newsletter;2/28/2011, Vol. 64 Issue 9, p1
Market Research Report
The article focuses on the growth of the websites Spin.com, popsci.com of Bonnier, and usmagazine.com of Wenner Media in December 2010 amid traffic decline in majority of content sites in the U.S. The record-breaking holiday electronic retail (e-retail) season has reportedly accelerated the drain of traffic and attention to online shopping. The growth of popsci.com is attributed to the addition of the Auto DIY feature. Also noted is the significance of the emergence of usmagazine.com as a key player in the celebrity news genre.


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