Under Armour's About-Face

Burke, Monte
February 2011
Forbes Asia;Feb2011, Vol. 7 Issue 2, p32
The article informs about the athletic apparel company Under Armour, and its founder and Chief Executive Officer (CEO) Kevin Plank. It has been stated that the firm went public in 2005, and since then its revenue increased 32% annually, and shares have gone from 31 dollar to 56 dollar. It has been stated that the firm is planning to introduce "gulp! -- a line of cotton apparel," in this spring.


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