TITLE

A SHARP PICTURE on EVERY CHANNEL

AUTHOR(S)
Sisk, Michael
PUB. DATE
February 2011
SOURCE
Bank Technology News;Feb2011, Vol. 24 Issue 2, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the marketing strategy of the First Horizon National Corp. to a 100 million dollars upgrade of its technology systems. It states that First Horizon believes that the move will put the company in a headstart position against its rivals in creating multichannel, customer-focused enterprise. It also mentions that multichannel strategy links the call center, Internet, and mobile channels to a common data repository system.
ACCESSION #
58688759

 

Related Articles

  • First Horizon Overhaul Smashes Customer Silos. Sisk, Michael // American Banker;3/15/2011, Vol. 176 Issue 40, special section p2 

    The article reports on the changes which the bank First Horizon National Corp. made to its business structure when its mortgage business began to fail in 2007. After selling off its mortgage operations, before the global financial crisis fully began to take effect in 2008, the bank committed to...

  • Begin with the basics. Roderique, Ronald J. // ABA Banking Journal;Oct86, Vol. 78 Issue 10, p33 

    Focuses on the marketing strategy of the banking industry emphasizing customers in the U.S. Variations of techniques in improving customer service; Interaction among bank employees with customers; Types of messages resulting better communications.

  • Für jeden Kunden die passende Bank. Mihm, Oliver; Jacobs, Bettina // Die Bank;sep2012, Issue 9, p21 

    The article discusses banks' investment into multi-channel services in light of the changing consumer attitudes as shown in the study IM-Privatkundenstudie 2012. Topics include the role of prices in consumer behavior, marketing strategies, and online bank branches, including the different types...

  • Call Centers Make or Break Relationships. Tribue, Edmund V. // Bank Technology News;Apr2007, Vol. 20 Issue 4, p38 

    The article reports that call centers affect the overall performance of banks in the United States. Bank executives need to realize that service centers have become a crucial arena for managing customers' overall experience. Achievement of first-call resolution of any customer inquiry should be...

  • CONTINUING EDUCATION QUIZ.  // ABA Bank Marketing;Mar2012, Vol. 44 Issue 2, p48 

    A quiz is presented on bank marketing articles published in this issue including "Pop-Ups: The Frontline Service and Sales Tool," "Launching a Facebook Site" and "Expanding Into the Blue Yonder."

  • First Horizon Boosts Debt-Sale Target.  // American Banker;12/17/2010, Vol. 175 Issue F348, p15 

    The article reports that financial-services firm First Horizon National Corp. disclosed terms for a sale of $500 million in four-year notes.

  • First Horizon Posts Loss on Buybacks. Kline, Alan // American Banker;7/23/2012, Vol. 177 Issue 112, p5 

    The article looks at the financial performance of First Horizon National, a Tennessee company that reported a $125 million loss in second-quarter 2012 after taking a $272 million pretax charge related to mortgage loans repurchased from Fannie Mae and Freddie Mac housing finance agencies.

  • IBM Launches Banking Centers of Excellence.  // Community Banker;Jul2007, Vol. 16 Issue 7, p13 

    The article reports on the launch of Banking Centers of Excellence (BCOEs) by IBM. IBM wants to help banks overcome two major roadblocks to improved customer service: modernizing aging computer systems to enable data to be easily shared across banking channels and developing improved customer...

  • Service Venture to Help on Card Debt.  // American Banker;2/20/2009, Vol. 174 Issue 34, p6 

    The article reports that a partnership of major financial services companies including Visa Inc. and MasterCard Inc. will begin a program designed to assist consumers who are facing difficulties in making credit card payments. The program includes a toll-free telephone number consumers may call...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics