Sisk, Michael
February 2011
Bank Technology News;Feb2011, Vol. 24 Issue 2, p18
Trade Publication
The article focuses on the marketing strategy of the First Horizon National Corp. to a 100 million dollars upgrade of its technology systems. It states that First Horizon believes that the move will put the company in a headstart position against its rivals in creating multichannel, customer-focused enterprise. It also mentions that multichannel strategy links the call center, Internet, and mobile channels to a common data repository system.


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