TITLE

BofA Tweets a Web Outage Alert. Is that Enough?

AUTHOR(S)
Quittner, Jeremy
PUB. DATE
February 2011
SOURCE
Bank Technology News;Feb2011, Vol. 24 Issue 2, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the announcement of Bank of America Corp. (BofA) in Charlotte, North Carolina on partial online banking service outage using Twitter. BofA spokeswoman Tara Burke states that the bank preferred not to put a message on the web because the outage resulting from a routine system changes did not affect all customers. Moreover, Stessa Cohen of Gartner Inc. adds that the problem with making outage announcement on Twitter page was that it reached a smaller number of customers.
ACCESSION #
58688750

 

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