TITLE

AETN, NBC Take Shopping Trips

AUTHOR(S)
Spangler, Todd
PUB. DATE
February 2011
SOURCE
Multichannel News;2/21/2011, Vol. 32 Issue 8, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the plan to Arts & Entertainment Television Networks and National Broadcasting Co. Inc. (NBC) to launch advertising campaigns of products that are associated with the networks' primetime shows using Rovi's interactive program guides.
ACCESSION #
58665175

 

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