AETN, NBC Take Shopping Trips
- Stations Trim Staffs. Murphy, Jeremy; Bachman, Katy // MediaWeek;03/26/2001, Vol. 11 Issue 13, p6
Focuses on the television stations in the United States which dismissed employees as part of their efforts to stay profitable. Decline in spot advertising; Cutbacks ordered by various television stations; Plan of NBC company to layoff several employees.
- Rollback at NBC. Higgins, John M. // Broadcasting & Cable;6/6/2005, Vol. 135 Issue 23, p8
Reports on the move National Broadcasting Co. Inc. (NBC) to reduce prices for major advertisers in the U.S. for the fall season in 2005. Expectation on the amount to be taken by advertisers from the television network; Performance of the rival networks of NBC; Percentage of the decline in...
- Final Seinfeld: Priciest showcase. Brockinton, Langdon // Adweek Midwest Edition;02/09/98, Vol. 39 Issue 6, p42
Focuses on the expectations for costs of commerical slots being sold by the National Broadcasting Company for the final episode of `Seinfeld.' When the program is being aired; Quotations of some of the prices being proposed for the advertising slots; Background information on the program.
- Beyond a look `into the abyss'. McClellan, Steve // Broadcasting & Cable;05/24/99, Vol. 129 Issue 22, p58
Focuses on the dispute between television network NBC and its affiliate television stations over the network's plan to take part of the morning advertising slots. Details of the inventory re-taking issue; Affiliate station executives' opposition to the network's move.
- NBC blurbs leaving home. Hayes, Dade // Daily Variety;1/17/2008, Vol. 298 Issue 9, p1
The article reports on the plan of National Broadcasting Corp. to install and maintain screens in non-traditional places in the U.S. They proposed to do advertising and beam programming in places such as gas stations, gyms, sport venues, hospital rooms and commuter trains. It states that...
- NBC's pod plan: Share top slots. Steinberg, Brian // Advertising Age;12/3/2007, Vol. 78 Issue 48, p3
The article focuses on television advertising strategy. It describes a strategy being used by the National Broadcasting Company Inc. (NBC) in which advertisements contain information about the television show being aired. The companies Sprint, Verizon Wireless, and American Express are mentioned...
- NBC weighing offer for cable's USA Network. Ross, Chuck // Advertising Age;12/2/1996, Vol. 67 Issue 49, p1
This article reports that NBC is considering a bid for an advertising campaign with the USA Network as of December 1996. NBC's has made no secret of the fact it wants an established, ad-supported basic cable entertainment channel to complement its MSNBC and CNBC networks. It also has pieces of a...
- D.C. sets liquor ad hearing. Hatch, David // Electronic Media;3/18/2002, Vol. 21 Issue 11, p1
Reports the hearing from the House Energy and Commerce Committee on the decision of NBC to air hard-liquor advertisements in Washington, D.C. Criticisms against NBC from media watchdogs and health groups; Cancellation of advertising agreements by NBC affiliates; Consequences of the advertising...
- NBC mulls fewer, longer ad breaks. Ross, Chuck // Advertising Age;4/13/1998, Vol. 69 Issue 15, p4
Reports that NBC is considering the possibility of airing fewer, longer commercial breaks. How television commercial time increased during the 1997-1998 season; Reasons why advertising agencies are hesitant about such a plan.