Online Video Competition Could Speed Ad Technology Upgrades

Spangler, Todd
February 2011
Multichannel News;2/21/2011, Vol. 32 Issue 8, p6
The article reports that online video competition could increase upgrades of advertising technology in the U.S., according to the panel at "Advanced Advertising 3.0, The Next Big Thing" debate.


Related Articles

  • Watch this.  // Campaign Asia-Pacific;May2012, p4 

    The article offers information on the videos and content available at campaignasia.com including China's digital market and a video feature of classic sports-related TV advertisements.

  • INBOX.  // Revolution (14605953);Nov2008, p25 

    Several letters to the editor are presented in response to articles in previous issues including "TV's success doesn't tell full story" in the September 2008 issue, "Joost relaunches with social features" in the October 2008 issue and "Facebook's Engagement Ads go right to the heart of...

  • TurboTax Tries Direct Response Television… Again. Tarter, Blodwen // International Journal of Integrated Marketing Communications;Spring2012, Vol. 4 Issue 1, p79 

    The article focuses on the case of the TurboTax tax preparation software from Intuit and its approach to direct response television (DRTV). The software holds a large brand advertising budget and has been advertised via print and online media as well as via 30- and 15-second brand commercials on...

  • Optimize ROI With Symbiotic DRTV and Online Video. Kerry, Barbara L. // Direct Marketing News;May2014, Vol. 36 Issue 5, p18 

    The article focuses on how direct response television (DRTV) marketers balance TV and online video. It says that 30-, 60-, and 120-second DRTV spots are designed for television as attention-getting devices, while microsites are created to further the consumer experience. It states that...

  • LETTER: Online video shouldn't see linear TV as a rival. Alps, Tess // Design Week (Online Edition);6/30/2011, p15 

    A letter to the editor is presented in response to an article on Linear TV and online video in the June 2011 issue is presented.

  • My Top 10 TV Political Plagues. Kitman, Marvin // New Leader;May-Aug2008, Vol. 91 Issue 3/4, p45 

    The article discusses the author's Top 10 Television Political Plagues. These include Chris Matthews of MSNBC, Cable News Networks, opinionators or commentators, polls, pundit panels, television commercials, money, late night talk shows, television debates, and post-modern conventions. The...

  • THE ROLE OF RELIGION IN ADVERTISING: CASE-STUDY ON THE "BATMAN" TV COMMERCIAL. CERNAT, MARIA // Journal for the Study of Religions & Ideologies;Winter2014, Vol. 13 Issue 39, p140 

    This article tells, in academic terms, the story of a famous Romanian TV ad: the one where two men throw a priest from a tower mistaking him for the famous Batman movie character and hoping he would fly. As expected, this spot gave rise to a lot of discussion and debates over the years. But this...

  • Is Online Really Changing TV? St George, Anna // NZ Marketing Magazine;May2009, Vol. 28 Issue 4, p12 

    The article focuses on the impact of online videos on the television (TV) broadcasting industry. It relates that the number of hours spent by U.S. citizens in watching television monthly has increased by five minutes to 151 hours in 2009. U.S. TV viewers have increased their use of time-shifted...

  • 3 Ways to Get an Optimal DRTV And Video Mix. McCabe, Bill // Direct Marketing News;May2014, Vol. 36 Issue 5, p19 

    The article presents the author's insights on the approach to balancing their direct response television (DRTV) and online video advertising. The author says that core measurements is the best formula for finding the proper balance that guides DRTV advertiser. He states that the ways to in...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics