TITLE

Addressability's Great, But Interactivity Is Here Now

AUTHOR(S)
Morabito, Andrea
PUB. DATE
February 2011
SOURCE
Multichannel News;2/21/2011, Vol. 32 Issue 8, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that interactive television advertising will provide great opportunities to the television broadcasting industry in the U.S., according to multichannel providers and technology vendors during the "Advanced Advertising 3.0, Th e Next Big Thing" panel discussion.
ACCESSION #
58665113

 

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