NYCC: Dark Horse Digital Strategy Includes Brick & Mortar Partnerships

October 2010
Book Publishing Report;Oct2010, Vol. 35 Issue 10, p8
Trade Publication
The article reports on the digital strategy of comic and graphic novel publisher Dark Horse Comics Inc. announced during the New York Comic Con (NYCC) in 2010. The publisher offers pricing details and approval toward direct market stores. It notes that its comics will be priced at 1.49 dollars while its collections will be from 2.99 dollars to 5.99 dollars. It also plans to introduce its digital platform which can be accessed through any Internet-ready hardware in January, 2011.


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