TITLE

NYCC: Dark Horse Digital Strategy Includes Brick & Mortar Partnerships

PUB. DATE
October 2010
SOURCE
Book Publishing Report;Oct2010, Vol. 35 Issue 10, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the digital strategy of comic and graphic novel publisher Dark Horse Comics Inc. announced during the New York Comic Con (NYCC) in 2010. The publisher offers pricing details and approval toward direct market stores. It notes that its comics will be priced at 1.49 dollars while its collections will be from 2.99 dollars to 5.99 dollars. It also plans to introduce its digital platform which can be accessed through any Internet-ready hardware in January, 2011.
ACCESSION #
58657725

 

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