Does Rain Dampen Book Sales?

July 2009
Book Publishing Report;Jul2009, Vol. 34 Issue 7, p12
Trade Publication
The article discusses factors that influence bookstore traffic in the U.S. Thomson Reuters reports that June 2009 was a difficult month due to anxiety about the economy and rainy weather. A survey of independent bookstores by the periodical found that three out of four believed that bad weather causes no rise in store traffic. Survey results related to customer traffic following book launches, changes in window displays, and the day after an email blast are featured.


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