Market in Focus: Hispanic Book Buyers

June 2009
Book Publishing Report;Jun2009, Vol. 34 Issue 6, p1
Trade Publication
The article reports on the national consumer survey for the fall of 2008 concerning the book purchasing population of adults in the U.S. It states that the largest population in the country is represented by Hispanic adults, which accounts to 30 million out of 220 million adults. It shows that the books purchased by adult Hispanics account to 38.6 percent but 14 percent of them use the Internet as a channel.


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