AAP: Trade Net Sales Down 14.1% in Q3; 1.8% Year-to-Date

December 2010
Book Publishing Report;Dec2010, Vol. 35 Issue 12, p6
Trade Publication
The article reports that trade net sales of the U.S. books industry fell 14.1% in the third quarter (Q3) of 2010 from second quarter, based on the Association of American Publishers (AAP) figures. It also says that total trade net sales were around 1.56 billion dollars in Q3 2010 from 1.82 billion dollars in 2009. It states that the industry could not match the 2009 launch of Dan Brown's "The Lost Symbol" or the ongoing sales of Stephenie Meyer's "Twilight Saga," which have since declined.


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