TITLE

Experian Simmons: Summer Brings A Fall In Book Buying

PUB. DATE
December 2010
SOURCE
Book Publishing Report;Dec2010, Vol. 35 Issue 12, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on an analysis of the compiled national consumer survey data of Experian Simmons on book buying population growth. The author says that based on the summer 2010 data, around 53% of 18-24 year olds bought no less than one book over the 12 prior months, while in the summer 2009, the group stood at 54%. He also states that in the summer2010, nearly 55% of those in the 25-34 age bracket bought no less than one book compared to 60% in the previous year.
ACCESSION #
58650462

 

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