Experian Simmons: Summer Brings A Fall In Book Buying

December 2010
Book Publishing Report;Dec2010, Vol. 35 Issue 12, p3
Trade Publication
The article focuses on an analysis of the compiled national consumer survey data of Experian Simmons on book buying population growth. The author says that based on the summer 2010 data, around 53% of 18-24 year olds bought no less than one book over the 12 prior months, while in the summer 2009, the group stood at 54%. He also states that in the summer2010, nearly 55% of those in the 25-34 age bracket bought no less than one book compared to 60% in the previous year.


Related Articles

  • Buy A Book As A Gift. Seriously.  // Book Publishing Report;Dec2010, Vol. 35 Issue 12, p1 

    The article discusses the purchase of a book as a gift. It says that it is easier to buy a book if the giver knows which book the recipient wants, except when the recipient asks for an online book. It adds that though there have been electronic (e)-reading devices available, several U.S. adults...

  • Simmons: Overall Population of U.S. Book Buyers Hits 53%.  // Book Publishing Report;Apr2011, Vol. 36 Issue 4, p12 

    The article reports on the survey conducted by Experian Simmons related to the adult population of book buyers in the U.S. in 2010.

  • Simmons: Audio Book Buyers Fell By Nearly $1 Million in One Year.  // Book Publishing Report;Aug2011, Vol. 36 Issue 8, p9 

    The article focuses on a compiling winter 2011 survey data from Experian Simmons, which found that nearly 7.7 million adults have bought at least one audio book. It states that the 2011 survey showed an about one million decrease of buyers compared to the winter 2001 survey. It says that since...

  • Retailing Watch: The Preferred Channels of the Grandparent.  // Book Publishing Report;Jul2011, Vol. 36 Issue 7, p12 

    The article focuses on the Fall 2010 survey of Experian Simmons, which is compiled by Simba Information Inc. regarding book purchasing of grandparents in the U.S. It says that 25% of the grandparents prefer to buy at least one book as a gift, in which 6.4 million grandparents prefer to purchase...

  • downloads. Ebenkamp, Becky // Brandweek;09/11/2000, Vol. 41 Issue 35, p32 

    Presents update on studies regarding children consumers as of September 11, 2000. Age kids are most likely to make purchasing decisions regarding clothing according to mothers surveyed by `Sesame Street Parents' magazine; Amount of purchasing power of children from six to eleven-years-old...

  • Demographic Group Includes Avid O-T-C Consumers.  // MMR;4/16/2012, Vol. 29 Issue 7, p50 

    The article reports on the findings of the National Consumer Survey/National Hispanic Consumer Survey conducted by Experian Simmons that show that usage growth in key over-the-counter (O-T-C) categories was higher among Hispanics than non-Hispanics from 2006 to 2010.

  • Special Report: Losing The Young.  // Book Publishing Report;Mar2012, Vol. 37 Issue 3, p1 

    The article discusses the results of the 2011 study by Experian Simmons on the book buying habits of younger adults aged 18 to 25 years old in the U.S. It states that the percentage of younger adults who brought at least one book within the year has declined to 48 percent and book buying during...

  • Bookstores Down, Internet Up Among Children's Book Buyers.  // Book Publishing Report;Sep2012, Vol. 37 Issue 9, p12 

    The article focuses on the study conducted by Experian Simmons which showed that 57.8% of book buyers bought at least one adult book at a bookstore while the figure for children's book buyers was 42.7%. It says that 8% of buyers were loyal to the Internet while 33.5% use the bookstore....

  • Checking Up On Comics: Is the iPad Changing the Game?  // Book Publishing Report;Jul2012, Vol. 37 Issue 7, p1 

    The article focuses on a survey conducted for analyzing the percentage of people reading comic books in last 12 months. According to the definition of Experian Simmons, comics acts as a great leisure activity for adults. It states that the survey is not bounded on a particular form of reading...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics