TITLE

SIMMONS: 92 MILLION U.S. ADULTS DIDN'T BUY BOOKS IN 2009

PUB. DATE
May 2010
SOURCE
Book Publishing Report;May2010, Vol. 35 Issue 5, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the results of the survey from Simmons Market Research Bureau Inc. regarding the attitude of adults in buying books in 2009. It says that about 124 million U.S. adults bought books in the fall of 2009, wherein about 61% of 25 to 34-year-olds purchased at least one book. It mentions that 58.9 million white non-Hispanics did not buy a book, along with 16.7 million Hispanics. It adds that over four million adults with graduate degrees did not search a single book in 2009.
ACCESSION #
58650454

 

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