Sparks Sees Near-Perfect Month of Tie-Ins

April 2010
Book Publishing Report;Apr2010, Vol. 35 Issue 4, p6
Trade Publication
The article offers information on the scorecards of publishers for tie-ins in March 2010. It states that the split of the New York Times (NYT) fiction paperback into two lists, mass market, and trade paper can make the dual-format release desirable. It presents several tables which show the listings of top rated book titles, categories, and authors in March 2010. It mentions that the leading book and category are The Last Song, by Nicholas Sparks and the movie or television tie-in.


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