TITLE

Simmons Analysis: Hardcovers Keep Losing

PUB. DATE
March 2010
SOURCE
Book Publishing Report;Mar2010, Vol. 35 Issue 3, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the economic performance of hardcover books in the U.S. in 2009 based on the analysis of Simmons Market Research Bureau Inc.'s national consumer survey. It says that one out 10 adults are book buyers during the summer, in which about 6.9 million adults bought 10 or more hardcover, but it decreases during the fall to about 6.5 million. It also mentions that 10+ group and the 6-9 group also fell while the 1-5 group increased to 49.2 million during the fall.
ACCESSION #
58650433

 

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