TITLE

Consumer Loyalty Programs: What are Your Real Statistics?

AUTHOR(S)
Jagielski, Ted R.
PUB. DATE
February 2011
SOURCE
Security: Solutions for Enterprise Security Leaders;Feb2011, Vol. 48 Issue 2, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the role of loss prevention programs to control unethical marketing concept of consumer loyalty programs. It notes that a business' loss control department should assess the integrity of loyalty programs which aim is to entice more customers, as it may also lead to unscrupulous sales and management staff. It tells that often the best business practices are defined by those businesses that are proactive in addressing new areas of ethics or dishonesty among its employees.
ACCESSION #
58650423

 

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