Consumer Loyalty Programs: What are Your Real Statistics?

Jagielski, Ted R.
February 2011
Security: Solutions for Enterprise Security Leaders;Feb2011, Vol. 48 Issue 2, p46
Trade Publication
The article focuses on the role of loss prevention programs to control unethical marketing concept of consumer loyalty programs. It notes that a business' loss control department should assess the integrity of loyalty programs which aim is to entice more customers, as it may also lead to unscrupulous sales and management staff. It tells that often the best business practices are defined by those businesses that are proactive in addressing new areas of ethics or dishonesty among its employees.


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