Middle East Showcases Its Place in the Fragrance Industry with First FiFi Awards in Dubai

March 2011
Perfumer & Flavorist;Mar2011, Vol. 36 Issue 3, p10
The article features the Fragrance Foundation Arabia, which acts as a representative for the fragrance industry in the Middle East region during the FiFi Dubai Awards in November 2010. Grit Pannier, foundation president, comments that Arabia is considered as the home of perfume due to its people's value on scents. It states that the statistics on the consumption of perfumes by Gulf consumers led to the challenge to improve the consumer information and satisfaction under the industry.


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