TITLE

THE IMPORTANCE OF PUTTING CONVERGENCE INTO PRACTICE IN 2011

PUB. DATE
February 2011
SOURCE
PRWeek (London);Feb2011 After The Digital Dawn, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses changes in the trend of using broadcast elements in developing a campaign for a brand. The author emphasizes that the skills and expertise have not changed but the strategies to carry out the campaigns have evolved. He suggests the use of Social Media like Facebook in carrying out the video contents of a brand. He also clarifies that the radio is still an important campaign element in spite of radio station reduction but it should be integrated with other elements while observing flexibility.
ACCESSION #
58641915

 

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