TITLE

Bookstores vs. Online: Who's The Best Shopper?

PUB. DATE
June 2010
SOURCE
Book Publishing Report;Jun2010, Vol. 35 Issue 6, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the 2010 Trends in Trade Book Retailing report which compares the best shoppers from the online and the on-site bookstore clientele. It indicates that the largest group of buyers in the U.S. purchases fewer than five books annually while the smallest group of clientele buys fewer than ten books. However, both camps have claimed that 39% of buyers purchase between one and five hardcover books per year for the most common type of book buyer.
ACCESSION #
58624433

 

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