Retailer Watch: 'Tis the Season for Giving

December 2009
Book Publishing Report;Dec2009, Vol. 34 Issue 12, p8
Trade Publication
The article reports on the relaunch of Books Are Great Gifts campaign by the Association of American Publishers in the U.S. It mentions that despite the relaunch of the scheme, consumers believe that books are not suitable as good gifts. Simmons Market Research Bureau states that 71.4 million of adults buy at least one book as a gift in 2008.


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