Retailing Report Excerpt: Dissecting Non-Bookstores

November 2009
Book Publishing Report;Nov2009, Vol. 34 Issue 11, p1
Trade Publication
The article presents a Simmons Market Research Bureau Inc. analysis on the channel preferred by most consumers as a place to buy books in the U.S. in November 2009. The analysis revealed that 77.7 million adults used bookstores during the previous 12-month period equated to about 29.1 million who use the Internet and 9.7 million who used book club. The gender division for women and men for the bookstore and online channels is around 60/40, respectively.


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