TITLE

Gender and Books

PUB. DATE
October 2009
SOURCE
Book Publishing Report;Oct2009, Vol. 34 Issue 10, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article highlights the spring 2009 data of Simmons Market Research Bureau on the degree of gender gap and their buying habits in the U.S. The data shows that 66.5% of women and 45.3% of men buy at least one book in a year. In addition, 26.6% of male book buyers and 35.1% of female book buyers purchase six or more titles in a 12-month period. It emphasizes that 26.9% of men buy books online compared to 24.5% of women.
ACCESSION #
58624398

 

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