Simmons Analysis: Do Moviegoers Buy More or Fewer Books?

August 2009
Book Publishing Report;Aug2009, Vol. 34 Issue 8, p10
Trade Publication
The article presents statistics of U.S. book buyers who also uses other forms of media by the Simmons Market Research Bureau Inc for its winter 2009 report. It also features the consumer bandwidth theory that explains why consumers are buying less books. It states the movie categories which consumers watch and also buys books including independent or foreign films, documentary films, and romantic comedy films.


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