Commissioner Stern's Got Next

Grossman, Ben
February 2011
Broadcasting & Cable;2/14/2011, Vol. 141 Issue 7, p26
The author offers insight on the statements from National Basketball Association (NBA) commissioner David Stern in the U.S. He cites Stern's comments on the connection between the NBA teams and the fans. He mentions that people tune into watch whether the basketball team Miami Heat wins or looses which is a good thing for the commissioner. He remarks on the belief of Stern that a great story paired with recession leads to ratings growth in television programming.


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