Identifying and Addressing Obstacles to Optimizing Health Education/Promotion Services

O'Rourke, Thomas
June 2009
American Journal of Health Studies;2009, Vol. 24 Issue 2, p326
Academic Journal
Spurred by the publication of the Surgeon General's Report Healthy People in 1979 and subsequent publications through Healthy People 2010, the importance of health education and health promotion has been well documented. As a result the importance of lifestyle habits and behaviors has received greater attention and recognition. Yet, a variety of obstacles continue to exist that prevent optimizing these services. They include the fact that some of the benefits may not accrue to the purchaser/payor. For example, worker mobility or retirement may give the employer no benefit. Policies and strategies for reducing these obstacles are discussed.


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