TITLE

Prediction #2: Merchants Will Be Key

AUTHOR(S)
Bartlett, Michael
PUB. DATE
February 2011
SOURCE
Credit Union Journal;2/21/2011, Vol. 15 Issue 8, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the prediction of Sara Petty, vice president of client development for the Members Group Inc., on the role of merchant-funded rewards when the new interchange provisions are carried out in the U.S. According to Petty, credit and debit rewards programs will remain the same and will not be greatly affected by the new policy. She predicts a domino effect due to marketplace competition involving financial institutions under the 10 billion threshold.
ACCESSION #
58558648

 

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