Reaching the Affluent

Panko, Ron
January 2011
Best's Review;Jan2011, Vol. 111 Issue 9, p53
Trade Publication
The article examines the characteristics of insurance companies that write the largest life insurance policies to high net worth clients. It reveals that strong relationships with distributors, augmented by attentive underwriting and excellent service, are a must in order to sell life insurance. It also profiles four companies that have average policy issued by face amount.


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