TITLE

Crafting the Message

AUTHOR(S)
Chordas, Lori
PUB. DATE
January 2011
SOURCE
Best's Review;Jan2011, Vol. 111 Issue 9, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the duties and responsibilities of insurance marketers. It reveals that the duties of insurance marketers are the tasks of allocating resources, building brand awareness, communicating marketing messages via various media and becoming a valued partner at the executive table. It also notes that these marketers also need to partner with various business units and leaders across the organization to ensure marketing is meeting everyone's needs.
ACCESSION #
58512547

 

Related Articles

  • How to Gain Competitive Advantage in Personal Lines. Audrerie, Julien // MiddleEast Insurance Review;Jun2008, p30 

    The article reports on the marketing strategy of the Gulf Cooperation Council (GCC) for personal lines insurance industry in the Middle East. It cites that the real concern of the GCC insurance companies is to gain market shares and to be better than other companies. With this, they need to...

  • Who Are Your Wholesale Guides? Mastowski, Francis J. // National Underwriter / P&C;5/21/2007, Vol. 111 Issue 20, p13 

    The article discusses the various kinds of wholesalers that offer services to insurance retailers about the changes of the market in the U.S. The wholesalers are classified into various multiple distribution systems such as managing general agents (MGAs), surplus lines brokers, product line...

  • The Cultural Connection. Chordas, Lori // Best's Review;Aug2014, Vol. 115 Issue 4, p24 

    The article indicates that U.S. property/casualty insurance carriers, including State Farm and Allstate Insurance Co., are mixing new and traditional marketing approaches to reach diverse audience by tailoring their messages and learning about their cultures to meet their needs. Topics discussed...

  • Oscar insurance targets freelancers. IVANOVA, IRINA // Crain's New York Business;12/1/2014, Vol. 30 Issue 48, p0014 

    The article focuses on Oscar Health, an insurance startup that targets independent workers. Data provided indicate the number of members acquired by Oscar Health since its launch in 2013 and the percentage share of enrollees that the insurer is targeting on the New York State of Health exchange....

  • Direct Sales, Agent Model Might Converge In P&C Distribution Future. Cusano, John; Mahotra, Ravi // National Underwriter / P&C;10/4/2010, Vol. 114 Issue 34, p30 

    The article focuses on the marketing strategies used by property and casualty insurance providers in the U.S. to improve their market share. It relates on the benefits obtained by direct insurers from using several technologies such as web access, iPad and iPhones. Moreover, it discusses several...

  • Retail Strategies. Eisenberg, Jeffrey S. // Managed Healthcare Executive;Sep2010, Vol. 20 Issue 9, p16 

    The article focuses on the significance for health insurance companies to reinvent their marketing strategies to address the new environment of insurance exchanges in the U.S. It highlights the need to transform marketing messages and delivery channels to meet the demands of the new breed of...

  • AWNIC: Exploring New Markets & Opportunities. Chilmeran, Bassam // MiddleEast Insurance Review;Jun2008, p27 

    The article reports on the plan of Al Wathba National Insurance Co. (AWNIC) to enter into the insurance market in the United Arab Emirates (UAE). AWNIC has been looking for the potential of the insurance markets in the region in order to help the company in their expansion plans. The company is...

  • ACE advises European insurance industry not to overlook 'emerging insurance markets close to home'.  // Insurance Broadcasting;5/23/2013, p1 

    The article focuses on the comments made by Joseph Clabby, regional president of Continental Europe for ACE Group Inc., on the Insurance Day Summit held in London, England. It informs that Clabby highlighted four mega trends which would help drive future insurance market development in these...

  • Investigating a Mold Claim. Zalma, Barry // Claims;Feb2016, Vol. 64 Issue 2, p30 

    The article focuses on the importance of home mold claim investigation, citing the verdict against the Fire Insurance Exchange in Ballard v. Fire Insurance Exchange case in Texas. It notes that mold claims were denied based upon the exclusion in the basic homeowners policy, that the verdict in...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics