Crafting the Message

Chordas, Lori
January 2011
Best's Review;Jan2011, Vol. 111 Issue 9, p20
Trade Publication
The article examines the duties and responsibilities of insurance marketers. It reveals that the duties of insurance marketers are the tasks of allocating resources, building brand awareness, communicating marketing messages via various media and becoming a valued partner at the executive table. It also notes that these marketers also need to partner with various business units and leaders across the organization to ensure marketing is meeting everyone's needs.


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