TITLE

ZURICH FINANCIAL SERVICES GROUP

PUB. DATE
January 2011
SOURCE
Best's Review;Jan2011, Vol. 111 Issue 9, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of "Insights" by Zurich Financial Services Group Services Ltd., which is the evolution of its global Zurich HelpPoint brand campaign focusing on what matters most to customers in relation to insurance coverage.
ACCESSION #
58512541

 

Related Articles

  • Zurich backs Sky Sports coverage of Heineken Cup.  // Marketing (00253650);12/11/2003, p6 

    Zurich Financial Services AG is capitalizing on the current enthusiasm for rugby union by linking up with cable television network Sky Sports to sponsor its broadcast coverage of the Heineken Cup, in a deal worth £ 500,000. Sky Sports will show up to 40 live games, including a minimum of five...

  • HK brand push for Zurich Insurance.  // Media: Asia's Media & Marketing Newspaper;9/22/2006, p12 

    The article presents information about an advertising campaign for the company Zurich Insurance Group. The campaign, titled "Because change happenz," consists of print and outdoor bus work and an internal communications programme. The campaign has been created by the advertising agency Publicis...

  • BRANDING.  // Best's Review;Aug2007, Vol. 108 Issue 4, p16 

    The article reports on the efforts of Zurich Financial Services Group in conducting its second wave of international brand campaign in Europe and the U.S. The continuation of its campaign focuses on the wide range of Zurich's insurance competencies in the life, personal lines, commercial and...

  • Zurich calls £100m global media pitch. Darby, Ian // Campaign;1/30/2009, Issue 4, p1 

    The article reports on the review of Zurich Financial Services' £100 million global media planning and buying account. It notes that the business was managed by ZenithOptimedia since 2004. It points out that the company approached rival media networks ahead of a pitch for the business....

  • Zurich customizes its growth strategy. Kirk, Don Lewis // Business Insurance;6/27/94, Vol. 28 Issue 26, p55 

    Discusses various aspects of Zurich Insurance Group's international growth strategy. Strength in niche markets; Development of insurance markets; Challenges facing the company; Creation of a network of local insurers offering products and services for selected market segments; International...

  • New Zurich unit to target U.S. Unsworth, Edwin // Business Insurance;05/25/98, Vol. 32 Issue 21, p45 

    Focuses on the possible expansion of the Zurich Financial Services (ZFS) Group in the United States. Reference to the establishment of the Zurich Financial company, through the merger of Zurich Group and B.A.T Industries P.L.C.; Plans to expand Farmers Group Incorporated, a subsidiary of B.A.T...

  • Zurich scraps Asian venture. Goodard, Sarah // Business Insurance;01/19/98, Vol. 32 Issue 3, p21 

    Reports on the prospective expansion of Zurich Group in Asia. Details on the collaspe of the acquisition talks with Peregrine Investments Holding Limited; Percentage of stock which Zurich has invested in Peregrine; Comments made by Rolf Hueppi, chairman of Zurich.

  • American Depository Receipts program put into operation in U.S. by Zurich Insurance.  // Insurance Advocate;08/03/96, Vol. 107 Issue 30, p10 

    Reports on the operation of the Zurich Insurance Co.'s American Depository Receipts program. Goal of the program; Growing role of Zurich in fund and asset management; Offering of the shares in the over the counter market.

  • Zurich Group announces broad range of changes; establishes three business units for U.S.  // Insurance Advocate;07/29/97, Vol. 108 Issue 29, p8 

    Focuses on the Zurich Group's July 15, 1997 announcement of changes to its operations in the United States with a goal to provide total solutions to customers. Operational changes for immediate implementation; Formation of a business unit to focus on providing solutions for small business...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics