ESPN Powers UP Affil Cable-Modem Sales

Forkan, Jim
January 2002
Multichannel News;1/7/2002, Vol. 23 Issue 1, p20
Reports the inclusion of a prompt that tells video-clip users who to call for cable-modem services in the ESPN.com. Number of consumers clicked to find out more about cable-modem service; Plan of creating a means for ESPN.com visitors to schedule an appointment with cable providers; Offer of value to affiliate partners.


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