TITLE

From Hard Times to Hard Liquor?

AUTHOR(S)
Forkan, Jim
PUB. DATE
January 2002
SOURCE
Multichannel News;1/7/2002, Vol. 23 Issue 1, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of the decision of NBC to accept and broadcast hard liquor advertisements in the United States. Reaction of the network and advertising community towards the move of NBC; Increase in the revenues of the network; Criticisms from the American Medical Association.
ACCESSION #
5847026

 

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