From Hard Times to Hard Liquor?

Forkan, Jim
January 2002
Multichannel News;1/7/2002, Vol. 23 Issue 1, p20
Focuses on the impact of the decision of NBC to accept and broadcast hard liquor advertisements in the United States. Reaction of the network and advertising community towards the move of NBC; Increase in the revenues of the network; Criticisms from the American Medical Association.


Related Articles

  • After 9 p.m.: the cocktail hours. Friedman, Wayne // Advertising Age;12/17/2001, Vol. 72 Issue 51, p24 

    The article focuses on National Broadcasting Co.'s guidelines for accepting hard liquor advertisements in the United States. According to their rules, liquor marketers may advertise in shows only after nine p.m., although some programs can be evaluated on a case-to-case basis. Also, liquor...

  • Liquor move could change whole game. Hatch, David // Electronic Media;2/4/2002, Vol. 21 Issue 5, p3 

    Reports the legislation on NBC television network's decision to air hard-liquor advertisement in Washington. Opposition of brewers and wineries on the link of products with hard liquor; Evaluation on liquor advertising policy; Criticism on the decision of the company.

  • D.C. sets liquor ad hearing. Hatch, David // Electronic Media;3/18/2002, Vol. 21 Issue 11, p1 

    Reports the hearing from the House Energy and Commerce Committee on the decision of NBC to air hard-liquor advertisements in Washington, D.C. Criticisms against NBC from media watchdogs and health groups; Cancellation of advertising agreements by NBC affiliates; Consequences of the advertising...

  • Liquor spots will run on unwired net. Chunovic, Louis // Electronic Media;5/13/2002, Vol. 21 Issue 19, p1A 

    Reports the preparation of liquor marketer Diageo Guinness UDV North America over five years advertising on the National Broadcasting Corp. in the U.S. Advertising of products in unwired networks; Expenditure figures in unwired network; Advertising schemes.

  • NBC Falls Off the Wagon. Kaplan, David // Adweek Western Edition;12/17/2001, Vol. 51 Issue 51, p21 

    Reports on the decision of NBC to allow hard-liquor advertising. Public-service spot aired by the station; Factors that drive the reversal of the ban; Criteria to be accomplished by hard-liquor advertising to run on NBC.

  • Peacock corks booze. McClintock, Pamela // Daily Variety;3/21/2002, Vol. 275 Issue 16, p1 

    Reports the decision of National Broadcasting Co. Inc. to postpone the self-imposed ban for any liquor commercials in Washington. Requests of the House Commerce Committee for the network television; Development of stringent rules governing hard liquor ads; Association of drinking distilled...

  • Amid ad slump, NBC tapping booze blurbs. Bernstein, Paula // Variety;12/17/2001, Vol. 385 Issue 5, p4 

    Deals with the approval of NBC television network officials on hard-liquor advertising. Limitations; Reaction of the American Medical Association; Feature of the advertisements.

  • NBC blurbs leaving home. Hayes, Dade // Daily Variety;1/17/2008, Vol. 298 Issue 9, p1 

    The article reports on the plan of National Broadcasting Corp. to install and maintain screens in non-traditional places in the U.S. They proposed to do advertising and beam programming in places such as gas stations, gyms, sport venues, hospital rooms and commuter trains. It states that...

  • Mayoral race doesn't deliver the boon some had hoped for. Brannon, Keith // New Orleans CityBusiness (1994 to 2008);1/28/2002, Vol. 22 Issue 32, p9 

    Reports business developments in Louisiana as of January 2002. Projections on political advertising spending; Decision of the National Broadcasting Co. Inc. to lift its ban on hard liquor advertising; Closure of the Gambit Weekly Baton Rouge.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics