TITLE

'Do Not Track' Option Raises New Challenge For Marketing Tactics

PUB. DATE
February 2011
SOURCE
Credit Union Journal;2/14/2011, Vol. 15 Issue 7, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Microsoft Corp.'s privacy tools, which are used to prevent credit unions from tracking their members and collecting data from them at the web virtual branch. Lauren Vance of the Christian Financial Credit Union (CFCU) cites the negative impact of browser privacy tools to search advertising of credit unions, and may cause them to spend more in broadening their advertisement. It also discusses initiatives to address concerns on the InPrivate Filtering tool of Microsoft.
ACCESSION #
58467097

 

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