Online gets bulk of increased marketing budgets

January 2011
B to B;1/17/2011, Vol. 96 Issue 1, p1
The article reports on the survey "2011 Outlook: Marketing Priorities and Plans" conduced by the journal "B To B," which found that 51.9% of b-to-b marketers plan to increase their marketing budgets. It is stated that budgets will be deceased by only 7.3% of marketers in 2011 while 78.5% of marketers plan to increase their online budgets. It is mentioned that Avaya is planning to rise its marketing budget up about 15% this year.


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